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NEW - 2010 - TAKE A GOOD LOOK AROUND: HELLO - THE ARENA FOR CHANGE - CHANGING THE WAY THE 21ST CENTURY ORGANIZATION THINKS AND WORKS - ALL THINGS CAN BE SOLVED BY 24 CONVERSATIONS - AND THEN VISIT THE 'PIXAR' OF CONSULTING - The 21st CENTURY ORGANIZATION - WICKED PROBLEMS - THE AWESOME POWER OF MEANING - SIGNS - STRUCTURED VISUAL THINKING™' - 4D™ - THE MEANING MAKING MACHINE - 4D™' - WINNING THE BIG BIDS - 'KEVIN HOFFBERG'S 'BLOG' AND JOHN CASWELL'S 'JUST THINK' BLOG - MAIN PAGE - THE TRAINING SECTION - THE TECHNOLOGY VISION- INSIGHTS AND CREATIVITY AT WORK - EXPLAINING HOW TO CREATE A VISION MODEL - LATEST THINKING

Monday 08 of February, 2010

4D™ answers The Critical Questions for the 21st CENTURY ORGANIZATION. Quite simply it is a sequence of 4 Frameworks that ensure a leadership team thinks deeply - and in the widest CONTEXT - about what COULD, SHOULD and WILL be done to ensure the future it wants. It then sustains the OUTCOME through TOOLS and TECHNIQUES right across the enterprise. It’s PROVEN and UNIQUE

See the The Meaning Making Machine Discovering New Meaning Discovery Asks what NEW meaning could we create? 4D™ Developing New Meaning Development Discusses what NEW meaning should we create? 4D™ Deciding New Meaning Decision Decides what NEW meaning will we create? 4D™ Deploying New Meaning Deployment Ensures that the NEW meaning we created gets deployed 4D™ Go to: 4D™, The 'Pixar' Of Consulting, A Vision Model
See the The Meaning Making Machine

Discovering New Meaning

Discovery Asks what NEW meaning could we create? 4D™

Developing New Meaning


Development Discusses what NEW meaning should we create? 4D™

Deciding New Meaning

Decision Decides what NEW meaning will we create? 4D™

Deploying New Meaning

Deployment Ensures that the NEW meaning we created gets deployed 4D™
Go to: 4D™, The 'Pixar' Of Consulting, A Vision Model

4D™ is our approach to solving complex problems. It is an answer machine for every business problem or opportunity. We have designed 4 phases which are undergone in a variety of pragmatic ways. We deploy this with an extensive portfolio of skills to implement them

Given the agreement over the critical Exam Questions we the use the core skills of Conversations, Pattern Recognition,Facilitation, Visualisation, Design Thinking, Contextual Analysis, Systems Thinking, Integrative Thinking and Information Design - We then deploy through SVT Live™ and Vision Models

Explaining The Frameworks of 4D™

4D™ Explained

4D™ is quite simply the 4 phases of:

  1. Discovering - alignment of the key stakeholders - creating the right context for what is and what is possible. Do we all agree and share common ground and definitions of what we could do.
  2. Developing of what we have now uncovered/discovered in the Discovering phase and is understood to be required.We are now starting to create strategies, change scenarios - hard plans for the future.
  3. Deciding which then sorts all of the choices into a coherent set - a journey - a road-map that leads to the outcomes and finally
  4. Deploying which sustains the transformation or change program over the long term.

The Logic Frameworks

During each phase we use the following logical modules - visual frameworks - as complete sets of information. They are caused by dialog, followed by analysis, in order to create the widest context before distilling the knowledge into the key decisions. See Decision Manifesto

Discovering What Could We Do

Developing What Should We Do

Deciding What We Will Do

Deploying What We've Agreed We Will Do

The Business Equation: Discovery and Alignment
"Which message or offer [h] about which blend of product [e] and service [f], [tangible and intangible assets] through which channel [e], addressing what trend or point of pain [c], to which most valuable customers [b], displaying what aspiration or need [a]. Built on which criteria [h] with what capabilities and behaviours [i], against what time-line [j] achieving the goals [k] at minimum risk and maximum return on investment."
The Business Equation: Development
"To achieve the desired Strategic Outcome, or ultimate Goal (h) and in order to experience a Redefined Condition (g) ... the effects that result in new value, which is in turn underpinned by a considered Governance, Capability and Cultural Environment (f), what is the planned Roadmap of Activities and Actions (e), or Action Plan, that will deliver against the agreed significant Themes (d) that will drive the strategy towards the new Future Vision (c) based on the strategic Business Imperatives (b) (the business case for why this is precise thinking) which are driving the move away from the Current Reality (a)"


More Detail

The outcome of 4D™ is based on facts and attributes, criteria and shared decisions. It thrives on the patterns and values that emerge. See Pattern Recognition

  • 4D™ is our Approach to Problem Solving, Innovation, higher Level Thinking and then communicating the outcomes of these assignments. Strategy Formulation, Change and Transformation, Information Design and Communication. See Solutions
  • The approach is used for all applications where complexity needs resolving and clarity the outcome. Businesses wishing to think creatively, push the bar on their performance or develop strategy in every area of business.See Clients
  • Solving the right problem. In advance of every assignment we perform 4D™ - T-Zero, where T stands for think. This means we prepare for each assignment and each 'team' intervention in direct relation to an agreed and outcome.
  • The delivery of 4D™ rests on the teams ability to get confident with the questions posed within the framework and the mathematical equation it rests on. The Business Equation™. The idea is simple - we get the right environment, the right people and we bring the techniques of Structured Visual Thinking™ to bear on it.

See Also Experience, Expectation Setting

The Approaches of 4D explain the central tools and techniques.
The Approaches of 4D explain the central tools and techniques.
We sometimes describe what we do as Visual Reasoning as it is a transparent and iterative thinking process which accelerates a team to the correct answer based on the best information available and within a proven logic.

The logic behind the sequence gives a lot of comfort to the group as it relies on frameworks that they themselves have built and therefore can now understand and our role is to guide the team along the way. See Facilitation

The right answer to a given problem and ensuring we deal with the causes and not the effects is our aim and is a direct result of the application of the structured modules of 4D™ and Structured Visual Thinking™ Best Practice Principles

During 4D™ we call on the various tools within our portfolio, Scenarios™, Journeys™ and combine them as we proceed to build the best environment for thinking - En Route™ See Experience

Line Of Sight

We work the persistency over the course of every assignment. An ideal environment is The Innovation Lounge Creating a space to think. A perfect environment for collaborative conversations leading to decision. A space designed to create value in real time. Discovering what we could do enabling the business to know what it knows, what it doesn't know and what it needs to know. 4D™ Developing what we should do enabling the business to design alternative strategies that will achieve agreed outcomes. Deciding what we will do ensuring the business then makes the right choices based on thorough and precise thinking. Deploying what we agreed we would do makes sure the entire enterprise stays on track and sustains the effect long into the future Go to: 4D™, Structured Visual Thinking, The Mission
We work the persistency over the course of every assignment. An ideal environment is The Innovation Lounge Creating a space to think. A perfect environment for collaborative conversations leading to decision. A space designed to create value in real time.
Discovering what we could do enabling the business to know what it knows, what it doesn't know and what it needs to know. 4D™

Developing what we should do enabling the business to design alternative strategies that will achieve agreed outcomes.
Deciding what we will do ensuring the business then makes the right choices based on thorough and precise thinking.
Deploying what we agreed we would do makes sure the entire enterprise stays on track and sustains the effect long into the future
Go to: 4D™, Structured Visual Thinking, The Mission
A theme which runs through our work is 'line of sight'. This means that we can see and understand the 'machinery' (all business componentry) at work - each aspect of the business has impact on another, everything we do and everything that happens in business has cause and effect. To us 'line of sight' ensures clarity, creates confidence and builds effective and efficient controls for the leadership as well as those in the front line.

Line of sight is built across all phases. These phases are linked in every way. Starting with the Discovery Framework (D1) created via an intervention with a senior team (see what they say - References) with the outcome of a clear understanding of the business context. This gives rise to gaps, alignment, new ideas and in many cases multiple choices of direction which are explored across the 4 phases of the approach. See Outcomes

The Business Equation™

The underpinning 'logic' which we apply to each Discovery and Development Framework.

Executive Overview

The Phases Explained: Discovery | Development | Decision | Deployment

The Frameworks Explained: Discovery Framework | Development Framework | Experience Frameworks

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