Deep Dive - Business Context

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Friday 10 of September, 2010

Fundamentals

Our mission and role is to simplify complexity and improve performance for our clients In doing so we accelerate value and opportunity for our clients.

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Our Tools

Collaboration, Facilitation, Creativity, Pattern Recognition, Pattern Recognition, Playbooks, Innovation, Information Design, Thinking and Visualisation

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Approach

4D and Structured Visual Thinking are Group Partners approaches to answering the important questions of business. See Clients, References, Solutions, Outcomes, FAQs, Big Pictures

Business Context

A key component of Development In Development

Here we delve into the rich clues and absorb the activity which informs our context; deeply understanding the needs and trends of the market in relation to our aims and objectives. Deeper understanding of customer segmentation, routes to market, channel strategy and stakeholder prioritisation alongside competitive activity and general noise. Greater definition around the current reality, existing infrastructure, business processes and applications are a critical tension that we need to fully appreciate and understand.

We consider the trends to ensure that we are as ready as we can be to respond to the inevitability and dynamics of change. We are always studying the modes of customer choice and the channels of transaction. Whilst segmentation or stakeholder mapping is a blunt and sometimes inappropriate tool we might begin there and then work to understand customers in individual mood and mode types to appreciate the subtleties and lifestyles that matter.

We consider the stakeholder maps, the influencers and intermediaries in order that we align the entire framework to enable customer effective not vendor efficient processes and attitude.

More Detailed Reference

Also See The Technical Application of the Deep Dive within Solutions

NB. We apply all of the techniques of 4D™, Scenarios™, Journeys™ and En Route™ within each Deep Dive to arrive at rich and powerful outcomes that will contribute to the integrated outcome within 4D™

Structured Business Context. Customer insight and research activity into the true needs and trends in the market. Deeper understanding of customer segmentation, routes to market, channel strategy and stakeholder prioritisation. Greater definition around current reality, existing infrastructure, business processes and applications.

We consider the trends to ensure that we are as ready as we can be to respond to the inevitability of change. We are always studying the modes of customer choice and the channels of transaction. Whilst segmentation is a blunt and often inappropriate tool we begin there and then work to understand customers in individual mood and mode types to appreciate the subtleties and lifestyles that matter.

We consider the stakeholder maps, the influencers and intermediaries in order that we align the entire framework to enable customer effective not vendor efficient processes and attitude.