Deep Dive - Value Proposition
From GPWiki
Rigor - Scrupulous and inflexible accuracy or adherence to policy and strategic plans that demands that we think in appropriate detail and seek to discover 'causes' rather than simply responding to 'effects'...
Consciousness - demands that we are aware of our surroundings and the subtlety required to make powerful decisions. Lack of consciousness about the realities, the future, the implications of decisions and impacts are at the root of all business problems. 
Emergent Properties - relate to the identification of new trends and patterns. The ability to identify patterns and themes in the market or within the enterprise can dramatically decrease risk and identify valuable opportunity. 
Cognition - is the notion of knowing and processing complex information. Perception Our aim is always to force increased and deeper cognition. This enables faster achievement of outcomes and increases the rate or velocity of change. We also must aim to cause collaborative cognition. 
Reason - A fundamental component of argument and logic. An explanation of a belief or action. The mental powers concerned with forming conclusions, judgments, or inferences. Sound judgment; good sense. The faculty or power of acquiring intellectual knowledge, either by direct understanding of first principles or by argument.The power of intelligent and dispassionate thought, or of conduct influenced by such thought. 
Meaning - The articulation of understanding and intent. Developing a shared meaning is key to the success of any business planning and strategy. 
Purpose - The reason for which something exists or is done. An aim or goal. Building purpose ensures that a team can 'see' the same outcome and share that ambition. 
Subconsciousness - A thought existing or operating in the mind beneath or beyond consciousness. To make this a tangible reality is the essence of creativity. 
Idea - The result of mental understanding, awareness, or activity. A concept developed by the mind. All innovation arises from ensuring that we can fashion the value and practical development of the right idea, 
Rationality - A state or quality of being rational and the exercise of reason. Rational thought is based on understanding the wider context, the causes and patterns that can be deemed to be true. 
Complexity - The quality of being intricate. Complexity affects everything in business. The aim is always to understand and harness complexity and not to ignore it. 
Contemplation - Thoughtful observation, deep consideration and reflection.Business leaders find contemplation often impossible. It becomes critical to create the right environment for contemplation and reflection. 
Imagination - Imagining or forming mental images/concepts of what is not actually present to the senses. Producing ideal creations consistent with reality.One of the most difficult and intangible notions to define in business. Bringing visualisation to imagination enables more imagination and begins to describe the value for leaders. 
Logic - The principles governing correct or reliable inference. Our method of reasoning or argument convincing forcefulness. Engineering the inexorable truth - enabling assurance and persuasiveness - the irresistible logic of the facts.See The Business Equation™ 
Also See The Technical Application of the Deep Dive within Solutions
NB. We apply all of the techniques of 4D™, Scenarios™, Journeys™ and En Route™ within each Deep Dive to arrive at rich and powerful outcomes that will contribute to the integrated outcome within 4D™
Extensive and deep work into the physics of decision making. Decision Quality Enabling the enterprise to make the best decisions possible. Within Discovery the 11 pillars begin to frame the criteria and important references for Decision Quality.
