Journeys
From GPWiki
Monday 08 of February, 2010
Go to Meaning Making
Go to What Do We Mean?
See also Meaning Making Words
Go to Einstein And Bohr
Go to The Outcomes in Visual Scenarios
Go to The Outcomes in Visual Journeys
Go to John Dewey
Go to How meaning is at the core of creating a vision
[edit] One very powerful metaphor for shared meaning is that of the Journey. Imagine if we don't have a map. A road-map. If we can create a shared journey, a line of intention with milestones, signposts, places and events along the way we can communicate very powerful activity and ideas over time and distance.
We build Journeys together so that implications, dependencies and line of sight can be understood and conveyed to wider team members or whole organizations. By using SVT Live these events can be interrogated or augmented further with broader context and richness of explanation.
[edit] SVT Customer Journeys™
[edit] SVT Action Journeys™
[edit] SVT Journeys™
Harry Beck's classic shown here must go down as one of the best pieces of design we know. When you think about it it is a classic. Quick to understand and recognize, relevant and packed with massive context and value to each individual who uses it.
Taken for granted perhaps but because we know the code it works so well. It is the same within Structured Visual Thinking™. Journeys™ and Scenarios™ are a recurring theme and the metaphor of time and action or activity.
We use Journeys throughout 4D™
See Also Roadmaps
[edit] SVT Examples
[edit] Applications
Wherever we need to tell the story of a 'Day in the Life', a 'Roadmap' a time-line or any requirement to illustrate actions or events we will call on the power of the SVT Journeys™.
We use them to describe the experience of the Current Reality and the Future Vision to demonstrate the difference or to identify the gaps. SVT Journeys™ like Scenarios™ are very graphic and powerful tools for the benefit of better thinking.
We use the idea of journeys extensively within SVT™, 4D™ and within the development of sessions.
See also SVT Frames
A major part of our work is understanding what it's like to be a customer. We have found that by thinking hard about the reality of the experience from that perspective we can unpack great insights. We can give ourselves the correct context to change processes, service experiences and improve the overall efficiency in the process.
NB: These are taken from Multi-Media Systems which contain drill downs and animations - walk-throughs from the consumers perspective.
Journeys are literally that - pathways, roadmaps, highways and flightplans made up of sequences of events, richly and graphically portrayed and co-created in collaborative environments with teams. In these examples we have shown both time and impact. By being able to see things from this perspective the viewer can choose to dig deeper into an event or start to appreciate how to consider new strategy.
NB: These are taken from Multi-Media Systems which contain drill downs and animations - walk-throughs from the consumers perspective.
Journeys augment the scenarios and support the communication within each phase of Journeys™. They enable us to dive deeper into the issues and opportunities for the business but they tackle the time axis more coherently.
We tend to use these tools to explain sequences and event plans. We also use them to explain a day in the life or a sequence that will enable the viewer to understand a new or current situation over a period.
In many cases we utilise the Journeys and Scenarios within the interactive system we call SVT Live
